Paid Media Management — Google, Bing & Meta Ads
Ads that produce booked work, not clicks.
Paid media is the fastest way to buy attention and the fastest way to waste money, depending entirely on what happens after the click.
We run it as part of the system, against the same keyword strategy and the same landing pages the rest of the work feeds.
What we do.
- Google and Bing search campaigns built against the real buying terms
- Meta and paid social where the audience is found rather than searching
- Landing pages matched to the promise in the ad
- Budget pacing and bid strategy reviewed weekly, not monthly
- Creative testing with enough volume to mean something
- Negative keyword and audience hygiene, continuously
- Conversion tracking that survives browser and platform changes
What is included.
| Audit | Account structure, spend allocation, wasted spend, tracking integrity |
|---|---|
| Restructure | Campaign architecture rebuilt around how people actually buy |
| Landing pages | Built or rebuilt so the click has somewhere to land |
| Management | Weekly optimisation with the decisions written down |
| Reporting | Spend against pipeline in the leadership report |
How it connects.
Paid buys visibility that search earns over time; running both against one keyword strategy stops them competing. Conversion decides what the click is worth, and measurement tells you whether to spend more.
Paid media sits at the Found stage of the Four-Stage Growth System.
Where to start: Paid Media Audit
We audit the accounts, find the wasted spend and the tracking gaps, and hand you a restructure plan. Fixed scope, about 30 days, credited toward a retainer if you continue.
It is a module of the Audit, Strategy & Roadmap — Phase 1 of any engagement. Take it on its own, or alongside the AI SEO Audit. You pick; the method is the same.
Questions people ask.
- What is the minimum spend worth managing?
- If the spend is small enough that a specialist freelancer would serve you better, we will say so rather than take the engagement. The Discovery Call is where that gets decided honestly.
- Do you take a percentage of spend?
- No. Pricing is set against scope after the Discovery Call, which keeps the advice to increase spend honest.
- Can you work in our existing ad accounts?
- Yes, and we prefer it. You keep ownership of the accounts, the history and the data, which is how it should be.
Find out what is limiting your growth.
A 30-minute Discovery Call, then a one-page Growth Proposal: where growth appears constrained, what deserves a closer look, and whether we are the right team.