Turn fragmented marketing into one growth system.
Fractional growth leadership for companies that have outgrown a patchwork of vendors. We find what is limiting growth, decide what matters next, and lead the strategy and the execution — without the cost of a full-time hire.
Fractional growth leadership · Search + AI visibility · Paid media · Conversion · Analytics · Marketing operations
Capabilities inside one system, not a roster of vendors.
What we hear
- You are spending on marketing and cannot say what each booked job or consult cost.
- Three vendors send three reports, and nobody owns the outcome.
- You know what needs doing. There is no one with the time to do it.
- Buyers now ask ChatGPT before they ask Google, and you do not know if you show up.
Most growth problems are not channel problems. They are handoff problems.
Search brings a visitor the site was never built to convert. Ads fill a form nobody follows up in time. Reviews sit on a profile no one manages. Each vendor did their job. The customer still left. We run the whole path as one job, with one owner, and we do the work your team does not have hours for.
The Four-Stage Growth System. Found → Trusted → Chosen → Measured.
- Found
- Be found where buyers look. Search, local, AI answers, paid.
- Trusted
- Give them reasons to believe, everywhere they check. Reviews, digital PR and third-party mentions, expert content, consistent listings. AI answers cite the sources that vouch for you; trust is built off your site as much as on it.
- Chosen
- Make you the obvious choice. A clear offer, real differentiation, proof at the point of decision, and follow-up that happens in minutes. This is where marketing meets business strategy.
- Measured — Analytics
- Analytics. Know what worked. One scorecard, one report, cost per acquired customer.
Diagnose. Prioritize. Execute. Measure. Improve.
Most consultancies advise. We install the operating system and run it with you.
There is a machine behind the work.
Every week, the numbers are reviewed against the plan and the decisions that follow are written down.
Every month, leadership gets one report — not four dashboards from four vendors that disagree with each other.
| Metric | Target | Actual | Owner |
|---|---|---|---|
| Revenue | — | — | — |
| Qualified leads | — | — | — |
| Cost per acquisition | — | — | — |
| Conversion rate | — | — | — |
| Search visibility | — | — | — |
| AI answer citations | — | — | — |
| Paid efficiency | — | — | — |
| Experiments this month | — | — | — |
The one page leadership reads every month. Yours will have your number on it.
What every engagement includes.
You work with the person leading it.
Valentina runs your Discovery Call, sets the plan and leads the work. No hand-off to a junior account manager.
Your channels stop working against each other.
One plan, one budget, one set of priorities.
The work gets done.
Strategy without hands is a document; we bring the hands.
Measured in qualified leads and booked jobs, not traffic.
Decisions every month, not a PDF.
A written plan of what changes and why.
Two ways to work together, and a 90-day build option.
Not an agency. Fractional growth leadership that owns the number and runs a lean team to move it.
An agency runs channels. A full-time head of growth costs $150–200K. We sit in between: senior leadership part-time, with the execution behind it.
Fractional Head of Growth Marketing
We lead. Your team executes. Strategy, priorities, KPIs, the growth roadmap, direction for your team and vendors, a weekly operating rhythm and one report leadership reads. Your part-time head of growth.
Fractional Head of Growth Marketing + Execution
We lead and we do the work. Everything above, plus search and AI visibility, paid acquisition, conversion, web, analytics and automation, delivered by Aligned Growth Digital's specialists under Valentina's direction.
Build & Stay
90 days building your in-house function, then we stay on to supervise it.
Every engagement starts with the Audit, Strategy & Roadmap — month one of working together. You pick the modules: the AI SEO Audit, the Paid Media Audit, or both, with a Conversion Audit if your site is where the leads are lost.
Is this for you?
It is, if
- Already spending on marketing
- No senior owner of results, or a team with no one directing it
- Want one accountable partner instead of several vendors
- Sell something people research before buying
- Service, healthcare, legal, home services, ecommerce and professional-services businesses (examples, not a gate)
It is not, if
- Single-channel work billed by the hour
- Guaranteed rankings, leads or revenue
- A strategy document with no intention to change how marketing runs
Questions a CEO asks first.
- Why not hire a head of marketing?
- A senior hire costs $150–200K plus a team around them and takes months to land. A fractional engagement gives you the seniority now, and adds execution only when you need it.
- Why not a specialist agency?
- An agency owns a channel. We own the number, and the channels that feed it.
- Do you do the work?
- Yes. In Fractional Head of Growth Marketing + Execution our specialists build the pages, run the accounts, write the content and set up the tracking. In the leadership-only model, your team does, under our direction. Either way we are hands-on, not advisory.
- We are a smaller company. Is this for us?
- If you are spending on marketing and nobody owns the result, start with the Discovery Call. Every engagement starts with the Audit, Strategy & Roadmap, priced by the size of the business, with the modules you need: the AI SEO Audit, the Paid Media Audit, or both. From there we will recommend a fractional engagement or a fixed-scope program, and we will tell you which.
- What does it cost?
- Every engagement begins with the Audit, Strategy & Roadmap, a fixed-price project scoped to the size of your business after the Discovery Call. You pick the modules: the AI SEO Audit if search and AI answers are where you are losing ground, the Paid Media Audit if spend is, or both, with a Conversion Audit if the site loses what they bring. It is month one of any engagement: if you continue, it is credited. Fractional engagements run on a six-month initial term, then month to month.
Find out where you are losing growth.
Start with a 30-minute Discovery Call with Valentina. Within a week you get a writtenGrowth Proposal: where you are losing growth, where you want to be, and how we would get you there — in phases, with the work shown.
Growth
Proposal
Where you are losing growth, where you want to be, and how we would get you there — in phases, with the work shown. Prepared after the conversation.