Marketing Operations & AI Automation
A marketing operation your team can run.
Marketing operations is the part almost nobody sells, and the part that decides whether everything else survives contact with a real week.
It is also where AI earns its place: automating the repetitive work so senior judgment goes to the decisions.
What we do.
- Scorecards: the handful of numbers the business is actually run on
- A weekly operating rhythm, so decisions happen on a schedule
- SOPs, so good work does not depend on who is in the room
- Vendor and agency management against defined outcomes
- Automated reporting with n8n, Make, Zapier and Claude
- Automated production and QA of repeatable marketing work
- Hiring and training briefs when the function needs to grow
What is included.
| Assessment | Where time goes, what is manual, what is unowned |
|---|---|
| Scorecard | The numbers, their owners and their targets |
| Rhythm | The weekly and monthly meetings, and what happens in them |
| Automation | The repetitive work moved to workflows, with QA |
| Documentation | SOPs your team can follow without us |
How it connects.
Operations is what keeps the other six running when the month gets busy. AI does the repetitive work inside it; it does not decide what to do.
Marketing operations + AI sits at the Measured stage of the Four-Stage Growth System.
Where to start: Operations & Automation Assessment
We map where the time goes, what is manual and what is unowned, then show what to automate first and what it gives back. Fixed scope, about 30 days, credited toward a retainer if you continue.
It follows the same path as everything else here: audit what is there, set the strategy, hand over a roadmap you can act on — with your team or ours.
Questions people ask.
- Does AI replace our marketing team?
- No. It removes the repetitive work — reporting, production, quality checks — so a lean team does more. AI does not decide what to do; that stays with people who are accountable for the result.
- We are small. Is this over-engineering?
- Small teams benefit most, because they have the least slack. A scorecard and one weekly meeting is not bureaucracy; it is the difference between busy and effective.
- What if we already have a marketing team?
- Then this is usually the highest-value place to start. A team that ships without direction is an expensive way to stay still.
Find out what is limiting your growth.
A 30-minute Discovery Call, then a one-page Growth Proposal: where growth appears constrained, what deserves a closer look, and whether we are the right team.